Rushabh Shah blends sharp strategy with no-fluff storytelling to build brands that feel honest, intentional, and impossible to ignore.

Abhishek Shah

Founder of Rizvol

"Never felt like outsourcing, it felt like building something together. From shaping Rizvol’s brand voice to refining every detail of our storytelling, they didn’t just 'get' the brief, they deepened it. They bring clarity where most bring chaos. For a brand like ours that believes in nuance and intention, they’ve been the perfect fit."

Rasika Pawse

Founder of Rizvol

"It feels like having an extended brand partner, not an agency."

Dr. Aakanksha Kadam

Founder of My Aesthetic+

"AYW didn’t just build our brand — they brought it to life. From naming to campaigns, they handled everything with precision and purpose."

Rosyid Qoim

Marketing Director at Planza

"From concept to execution, Michael delivered exceptional design solutions that improved our user engagement. His creativity and professionalism make him a trusted partner."

Emily Foster

Head of Product at VeroBank

"Michael doesn’t just design; he solves problems. His strategic approach and design thinking helped us create an intuitive, high-performing fintech platform."

Michael Carter craft strategic design
Michael Carter craft strategic design
Michael Carter craft strategic design

About Me

I create strategic and purpose-driven brand experiences that balance clarity and creativity—built to connect, resonate, and drive impact.

I build brands that don’t just look good—they mean something. For me, it all begins with purpose. I believe in asking the hard questions up front: Why does this brand exist? What does it stand for? Who is it really speaking to? I’m not here to decorate your business—I’m here to define its voice, sharpen its message, and give it a presence that connects with people on a deeper level. Strategy, design, and storytelling are my tools, but clarity is always the goal.

I don’t work with everyone—and that’s intentional. I only take on projects where I believe in the product, the people, or the potential. Because when I’m in, I’m all in. I work directly with founders, challenge assumptions, and bring complete transparency to the process—no hidden clauses, no sugarcoating. I’ve built Ask Your Why to be more than an agency; it’s a space where honest conversations and smart thinking build brands that actually matter. If that’s what you’re looking for, we’ll get along just fine.

FAQs

Answers to common questions to help you understand the process and how we can work together

I'm here to help you

What’s your typical project timeline?

Most projects take 3–6 weeks depending on scope—whether it's branding, marketing strategy, or video production. I work fast, but never at the cost of clarity or creative integrity. Timelines are always shared transparently.

What services do you offer?

Do you work solo or with a team?

How much do you charge?

Can I book just a consultation?

Do you offer ongoing marketing retainers?

What kinds of clients do you work with?

How do I get started?

I'm here to help you

What’s your typical project timeline?

Most projects take 3–6 weeks depending on scope—whether it's branding, marketing strategy, or video production. I work fast, but never at the cost of clarity or creative integrity. Timelines are always shared transparently.

What services do you offer?

Do you work solo or with a team?

How much do you charge?

Can I book just a consultation?

Do you offer ongoing marketing retainers?

What kinds of clients do you work with?

How do I get started?

I'm here to help you

What’s your typical project timeline?

Most projects take 3–6 weeks depending on scope—whether it's branding, marketing strategy, or video production. I work fast, but never at the cost of clarity or creative integrity. Timelines are always shared transparently.

What services do you offer?

Do you work solo or with a team?

How much do you charge?

Can I book just a consultation?

Do you offer ongoing marketing retainers?

What kinds of clients do you work with?

How do I get started?